BRANDWEEK.com- Burger King’s carte du jour got a bit meatier this week when the fast feeder announced the addition of the quarter-pound Double Cheeseburger to its dollar menu. The $1 promotion is set to run through March 31, 2010.
In conjunction with its dollar menu addition, the chain is launching a campaign that includes two TV ad spots, which began running Oct. 18. These promote the quarter-pound Double Cheeseburger as superior to its competitors including Wendy’s and McDonald’s, in terms of quality and patty size. Crispin, Porter + Bogusky is the agency.
BK plans to rotate in new spots through the promotion’s March 31 end date. In-store signage will also tout the Double Cheeseburger’s value over its competitors.
Two things. #1 Is it really $1 or some crock of beef like $1.38? #2 Wake me up when the burger actually looks that good. Until then ditch the chain, get on the NYC train and use your burger brain….
#1 by Barrington Burger on October 21st, 2009
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The meat and cheese portions look almost exactly the same on these two. The only difference is the noticeably larger bun on burger #2. Dummies.
Keep away from these joints–it’s ALL garbage.